message jewelry wholesale E -commerce New Year Campaign Festival Activity Planning Plan

audrey jewelry wholesale In order to ensure that the activity is safe and smooth, a complete activity plan is usually required. The activity plan is a written plan formulated after considering the factors related to the activity. So how to formulate a event plan? The following is the planning plan for the E -commerce New Year's Eve for E -commerce, I hope to help everyone.
The event planning plan for the E -commerce New Year's goods festival 1. Activity theme
The official platforms hosted by "Cloud Shi Bing" this event.
The offline service platform advantages of the "Shi Bing E -Commerce Public Service Center" and the popularity of "Guizhou E -commerce Cloud", "Taobao" and "Jingdong.com".
Che online and offline promotion activities with the theme of "New Year's goods to go to the countryside, quality and guarantee". The event is on -site physical exhibitions, and online goods purchase.
slogan: "The annual goods are delivered to the countryside, the quality is guaranteed; the specialty products are sold, let's help." You can choose everything, the famous mountains and water will accompany you!
. Activity goals
1. Mainly promoting the "Cloud Shi Bing" platform, and implanted the initial brand impression into the hearts of the public.
2. Increase the number of attention, the number of registered people and the number of buyers.
3. Effectively attract on -site merchants and potential merchants to join e -commerce. (Merchants can sign a contract with e -commerce on the spot)
4. On -site driving promotion to the people is accustomed to using the platform. (Such as the brochure of WeChat's attention, gifts to bookmarks, and on -site staff carefully guiding operations)
5. Use this event to establish the functionality of the brand "Shi Bing" from the newly established.
. Activity objects
News and villages and villages and villages in Shi Bing County; all product dealers in Shi Bing County;
. Activity time
20xx year to 20xx year January 12 (one month of cycle of various towns and villages promotion and propaganda)
5. Activity location
The township service stations in Shi Bing County
6. Event content display area Settings:
1 1 1 , Display of New Year's goods and local products; planning a product exhibition area in the event, showing the organizers and other franchisees peripheral products. (This activity is mainly implemented by Guizhou Yundai Business Co., Ltd. to assist each township.)
2. E -commerce purchase experience; set up an e -commerce zone, the area is eye -catching, and the e -commerce publicity album is mainly issued by the flow of people. Guide consumers to register and purchase, and register the merchants who need to join. Content design:
3. The concept of the e -commerce annual goods is relatively new, so offline activities are mainly guided. Design the mall operating process card (based on bookmarks as a pattern), design the online event leaflet, and issue it with the process card.
4. For on -site investment promotion, design investment plan. Establish a franchise cooperation intention table, leaving relevant information later contact. (Conditions permits, you can promise to join the preferential policy: If the merchant introduces other merchants to join the priority service object, etc.)
5. For e -commerce training trainees and merchants, certain activities can be given on the day.
7. Activity promotion
(1) Promotion time
The activity development time 20xx, December 12th to 20xx, January 12
(2) Publicity method:
1. Shi Bing News Broadcast
2. Information group issuance, (mobile phone SMS, WeChat)
3. Interactive forum (other network platforms)
4. Publicity bills Print)
(3) Propaganda content:
1. Time, place, contact information and activity content.
2. Discount objects and discount content.
3. Message of mainstream franchisees.
8. On -site layout
1, 3X6 specifications of advertising tents (according to the number of specific merchants)
2. There are 2 computers in the exhibition area (a lot of good health), network cable, three power supply, three power supply interface.
3. 4 on -site tables, 10 chairs, table cloth.
4. Poster poster, background inkjet, on -site banner.
The event planning plan for the E -Commerce New Year Fair 2 I. Activities
The Spring Festival is the hottest and most solemn festival in the traditional festival activities in my country. On the eve of the Spring Festival, urban and rural residents always have a traditional habit of shopping. In leisurely shopping, seeking joy and joy, in shopping, welcomes the arrival of the new year. Today, our county vigorously develops e -commerce, we must make full use of this traditional festival, make online shopping festivals, gradually change people's consumer concepts, and promote e -commerce development and farmers' income. The theme of this year's New Year's Day is "developing e -commerce and prospering the local economy". It aims to provide a county online shopping platform for the people of Zhuanglang and even the people of Zhuanglang and the people of the whole country through the form of the "New Year's Fair". At the same time, set up a network trading platform for the majority of agricultural special product companies, dealers and consumers to promote the two -way circulation of "online goods go to the countryside, agricultural goods enter the city", and promote the role of township, village e -commerce service stations, and point. Accelerate the pace of the local business marketing model, lay the foundation for creating the "Zhuanglang model" that is suitable for the development of e -commerce in poverty -stricken areas, let the people really experience the impact of a network economy, and let the merchants really feel that the era of e -commerce has arrived Now it's not a question of doing or not, but how to do better.
. Activity time, carrier
1. Time: January 18th, 20xx -February 23, 20xx
2. Vercular: Zhuanglang Life Bao "Provincial Mall"
. Event organization and requirements
1. A startup meeting: preliminary setting in the new time and space e -commerce training center on January 18 to hold Zhuanglang's first e -commerce "Welcome to the New Year and Delivery New Year" event.
. The county e -commerce service center is responsible for organizing the heads of the township e -commerce service stations and the heads of the logistics express company to participate.
3. Township service stations are responsible for organizing village -level service points to actively carry out this activity, do a good job of commodity and sales, so that the transaction volume of village -level service points on the Zhuanglang e -commerce platform will reach a certain number.
4. Logistics Express Company is responsible for the courier service of this event. It is necessary to ensure the guarantee of commodity circulation in accordance with the platform order address quickly, high -quality, and efficiently. The city is 1.5 kilometers free of charge, and 1.5 kilometers away from the optimal price of domestic standards.
5. Zhuanglang's new time and space e -commerce company is responsible for organizing various online sales companies and merchants participating in this event. To register the products provided by each enterprise and merchants at the number of products and bids, all enterprises and merchants shall issue a written quality guarantee letter to the products provided, and actively do the after -sales work of the product.
. Activity objects
The residents within the area of ​​Zhuanglang County, Zhuanglang natives from other places, and people who are concerned about Zhuanglang's economic development.
5. Activity theme
The development of e -commerce prosperity Local economy
6. Propaganda slogan
1. Buy New Year's goods, go to Zhuanglang Life Treasure; Find, there is a look of life treasures;
3. Where is the annual goods this year, there are online and offline;
4. E -commerce is really convenient, the annual goods are delivered home; New Year's goods grab, killing life treasures for a limited time
6. Farmers increase new channels for increasing income, agricultural goods entering the city life treasure
7. Supermarket shopping malls are available, convenient for life treasure
8, big bags and small bags do not not By mention, the annual cargo flows into the door
9. Do n’t worry about going out outside. R n 1. Promotion volume: The saving mall for the audience 100 yuan minus 10 yuan available (coupon coupons can only be used as full reduction activities)
2. Full reduction: 7 yuan for the full 50 yuan minus; A minus of 11 yuan for over 99 yuan; 20 yuan for the off -139 yuan (reduction costs from the lowest price provided by the manufacturer to allocate, only registered users and WeChat follow users of Lifebao platform)
3. Limited time -limited purchase: Organization each participation in each participation Based on the nature and classification of the product, the merchants actively buy business activities for the limited time of discounts. (Limited to Lifebao Platform Registered users and WeChat follow users)
4. New Year's Gift Pack: According to the product combination provided by various merchants in the county,
5. New Year's goods gift vouchers issued other companies. It can be used on the life treasure platform through the gift voucher code.
6. Full red envelope: purchase 5 yuan red envelope over 50 yuan at one time, and then give small gifts (offline users)
7. Flagship stores, e -commerce service points in the same city delivery: flagship store, flagship store, flagship store, Various e -commerce service points support the same city delivery, online ordering, on -site self -exempt logistics, free delivery within 1.5 kilometers, 1.5 kilometers away from 10 yuan
8. Delivery New Year's goods: Ruhuanglang borrows other places from other places People or friends from Zhuanglang in the field are 500 yuan through the platform. The platform or merchant can help them deliver the New Year's goods at home. The freight will follow the logistics rules in the county.
9. Selling New Year's goods and sending Spring Festival couplets. It can be combined with the culture of culture to engage in
8. Event promotion
1. WeChat circle of friends: A. New time and space customer service department is responsible for the promotion of WeChat circle of friends; Merchants (enterprises) are actively participating (the circle of friends, posting of major forums in Pingliang City, Baidu Post Bar, Weibo)
2. Publicity leaflets: A. Part -time partnership (the number of partnerships is about 6 per day) Earth push: recruiting part -time job release forms, 65 yuan/daily, leaving contact information, 2 X -shi racks, 2 tables, 1,000 small gifts, the date starts from January 25th, and 6 on January 31.
3. Life treasure online publicity; the production department is responsible for: A. Product beautification; B. Banner advertisement production; Internal media.
5. Promotional video: mobile video, website promotional video.
6. Public welfare publicity: Gift the New Year for the Lonely Old Man and Cleaner.
9. Event preparations
production department:
1. Activity materials: event theme poster, DM single, banner, in -shop theme material, couplet, mascot, product photography, plan establishment establishment from the date of establishment , The design is completed before January 20;
2. The improvement of the online store of the merchants and the service points, the theme of the activity theme atmosphere, the advertising theme design, the product art work, and the set of discounts. From the date of establishment of the plan, January 22, January 22 The design was completed a few days ago.
The business department: A. The date of establishment of the scheme; B. Collect the required products before January 20th
The operation of the plan of the scheme; C. The establishment and construction of the event venue
Customer service department: A. Statistics daily order situation; B. The number of registered users; C. Entry of activity product portfolios Merchants
. The cost of activity
The initial estimation will need about 100,000 yuan. It is planned to raise a part of the merchants, and the county commercial bureau supports part.
eleven, New Year's goods:
File provided by merchants, registered registration
12. Social benefits
A offline experience store was completed in the three -level service outlets of the county, township, and village, but the actual situation is that only a small number of outlets and individuals sell agricultural products or domestic brand products through Taobao, WeChat and other third -party platforms. The social effects that develop and stimulate consumption and help farmers increase their income, and the offline experience is like a woodless wood. In order to create an atmosphere of the development of e -commerce in the county, activate the enthusiasm of merchants and enterprises in the county, accelerate the conversion of local business marketing models, promote the further development of the e -commerce industry, and create the development of e -commerce suitable for the development of e -commerce. "Zhuanglang The model lays the foundation. In addition, this year, we must also engage in the first online "New Year's Fair". We can take this east wind and do the trend. To make a vigorous "New Year's goods Festival", let the people really experience the impact of the Internet economy. Let the merchants really feel that the era of e -commerce has arrived. Now it is not a problem of doing or not, but how to do better.
The event planning plan for the E -Commerce New Year's goods festival 3. Exhibition purpose:
This inheritance of traditional Chinese customs culture, stimulating to pull the Spring Festival economic consumption.
The environment and quality of citizens' procurement of New Year's goods and meet the one -stop shopping needs of citizens. Concentrate to display famous products from all over the country and promote corporate products and brands.
icated the content of the community around the new land city, bringing convenience to residents.
lasted the foundation for the Shinsen City sales and investment promotion and gathered popularity.
. Exhibition time:
to be determined
The exhibition location: Hua Mao 1958 Plaza
. The theme of the exhibition:
20xx New Earth City New Year Card Taobao Food Festival
Four four Organization:
The organizer: Xintidong
In contractor: Anhui Mythical Advertising Media Co., Ltd.
5. Exhibition content:
The annual promotion of various exhibitors. The organizing committee organized activities such as the Spring Festival couplet, a thousand yuan gift package, the god of wealth to the red envelope, and the dumplings of dumplings.
6. Exhibition range
1. Drinking: Various wines, liquor, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria beverages; tea leaves, etc. Namou new food, green food, grain and oil food, health food, casual food, quick -frozen food, baked food, meat and poultry products, aquatic products, condiments, dairy products, dried fruits, local products, agricultural products, etc.;
3. Daily department stores: household appliances, kitchen and bathroom cleansing, jewelry, cosmetics, leather products, daily small products, plastic products, hardware appliances, firecrackers, festivals, kitchenware, smart toys, etc.;
. Gifts Class: various gift boxes, flower pots, paper -cut calligraphy and paintings, strange stone jade, etc.;
5, clothing categories: bedding, clothing, shoe and hats, etc.; Glutiny, small cage steamed buns, vegetarian cakes, Huishan clay people; 7, imported goods: special foods of countries around the world;
7. Activity forms
1, thousand yuan gift package big draw: Customers shopping is 50 full 50 Yuan, you can get a lottery ticket from the merchant for free. A raffle voucher can participate in a lottery. You can get two lottery tickets for 100 yuan, and so on. Buy more and more.
2. Free Spring Festival couplet: Invite the calligrapher of the calligrapher of the Calligraphers Association to write the Spring Festival couplet to the Spring Festival couplet. Shopping is full of XX yuan.
3. Fortune God to send red envelopes: The top 200 customers who come to the New Year's Exhibition every day can get a red envelope for free. Remarks: Each person is limited to a red envelope. There may be a blessing character in the red envelope, one couplet, or one yuan, or a greeting card.
4. I pay for you to buy: The organizer randomly finds a customer who is paying for it. As long as the customer answers a simple question about the New Year's Day in 30 seconds, you can exempt the bill.
5. Large -scale group purchase: Make the catalog of New Year's goods, send it directly to the unit and enterprise. While promoting the goods, the group purchase is pulled.
6. Literary performances: lion dance, guzheng performance, pipa performance, singing the Spring Festival songs with representative songs.
7. Window cutting flowers: Professor on the spot to cut window flower skills.
8. Free new year specialty snacks such as dumplings and spring rolls.
8. Propaganda plan
The annual shopping festival will focus on publicity and hype, and link the media resources of the same city, to maximize the potential consumers around the city, and even the city.
Publicity methods: Hard and wide activities, dynamic reports, and topic hype.
1. Network: Posting on major forum websites to expand publicity.
2. Plane paper media: You can put advertisements or put a large number of DM pages in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News 4. Community poster posting: It will set up publicity posters for the annual annual shopping extension to increase market attention and accumulate popularity for the annual annual shopping festival.
5. Air gliding machine
E -commerce New Year Card Festival Activity Planning Plan 4 1. Activity items
The annual goods expo, group purchase exhibition, online shopping cart n 2. Event purpose
● Improve the environment and quality of citizens' procurement of annual goods, and meet the one -stop shopping needs of citizens.
● Fully display the local specialties of Liuyang and promote the brand of agricultural and sideline products of Liuyang.
● Focus on well -known products from all over the country. While promoting enterprise products and brands, it enriches the Liuyang New Year's goods market.
● Inherit the traditional Chinese customs culture and stimulate the economic consumption of the Spring Festival.
. Organizational unit
The initial unit: xxx
4. Exhibition time, place
: 20xx year xx month xx day to XX day (total 8 days)
Location: tentative (can be set for our square)
. The description of the exhibition
During the exhibition, three comprehensive display and promotion of corporate products:
-site exhibitions.
Time: 20xx XX Month XX Day to XX Day
Location: To be determined
The booth area: 3x10m
Activity content: Merchant on -site exhibitions, selling their own products and brands. Delivery; Live Spring Federation Writing; Care New Year Donation and other activities to attract popularity
group buying big alliances
Time: 20xx year XX month xx day to xx day
form: XX Daily printed exquisitely The product catalog is sent to all agencies and enterprises in the city, organizing administrative institutions and enterprise group purchase products.
Requirements: The merchants on the product list adopt the principle of appropriate benefits to promote consumption.
r
Time: 20xx January
Form: Set up New Year's goods procurement platforms on XX network, describe corporate products, and attract citizens to shop online.
. Exhibition range
◆ 1. Sugar wine: various wines, liquor, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea leaves, etc. : Various names of special foods, green foods, grain and oil foods, health foods, casual foods, quick -frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits, local products, agricultural products, etc. R n ◆ 3. Daily department stores: household appliances, kitchen and bathroom cleansing, jewelry, cosmetics, leather products, daily small products, plastic products, hardware appliances, firecrackers, festivals, kitchenware, smart toys, etc. n ◆ 4. Gift categories: various gift boxes, flower pots, paper -cutting calligraphy and painting, strange stone jade, etc.;
◆ 5, clothing category: bedding, clothing, shoe and hats, etc.;
◆ 6. Specialty products : Honey, oil cakes, vegetarian dishes and other Liuyang famous products.
7. Propaganda and promotion
In order to ensure the vigorous popularity of the exhibition, the organizing committee will choose a variety of forms and various ways to conduct a planned exhibition report:
1. Liuyang Daily: Production brand list during the investment promotion period, one month of exhibition publicity, and introducing the details of the event.
2. Liuyang.com: For exhibitors, we will do centralized promotion on Liuyang.com and organize online group purchase. At the same time, through special publicity, promotional information, annual spikes, etc., expand the influence of the festival.
3. Printing 20,000 copies of promotional pages, opening 2 advertisements for highway columns, 100,000 mobile phone text messages, 20 balloons in the bustling sections of the urban area, and comprehensive communication exhibition information on multi -form and multi -channel channels.
4. Production of the annual group purchase catalog and sent to the intention group purchase units such as administrative undertakings and enterprises.
8. Supporting activities (please consult the Organizing Committee for details)
1. New year -old spikes: Several varieties of products are launched every day, which attract customers through super preferential prices in the form of "spike".
2. Large -scale group purchases: Production of New Year's goods, send it directly to administrative institutions and enterprises. While promoting corporate goods, they drive group buying.
3. Awards every day: In order to attract popularity, set up many awards, such as: 100 free gifts per day during the exhibition, and organizing customers to win cash during the exhibition.
4. Exhibition awards: In participating in the exhibition companies, the "Most Popular Award", "Best Sales Award" and other exhibition awards are selected. The organizing committee provides certificates and medals.
5. Free Spring Festival couplet: Invite the members of the Liuyang City Federation Association to write the Spring Festival couplet on the spot, and give it to the citizens who come to participate in the event for free.
6. Plaza Literature and Art Performance: Invite Huagu Drama Troupe and Band to perform on the spot.
9. Investment form
(1) Title sponsorship
1. The annual annual championship
XXXX "The first annual carrier festival and group purchase exhibition in Liuyang City.
: 100,000 yuan
Reward:
(1) All event advertisements reflect the first year of the New Year's goods in Liuyang City;
(2) One of the most eye -catching advertising spaces;
(3) The opening ceremony of the New Year's Eve will invite the leaders or person in charge of the name of the name;
(4), Liuyang Daily's special edition of advertising and news version of the New Year's Daily The medium significant position reflects the name of the crown unit or product promotion, not less than 10 times;
(5), two specified booths at the exhibition site. (The area is 3mx3m)
(6) Before the XX month XX day to XX, there are 4 layouts of the Liuyang Daily. The content can be determined by the title party.
(7), the group purchase list reflects the "XXX" first New Year's New Year Fair and Group Purchase Exhibition, and returns a batch of layouts.
(8) The "XXX" first annual goods festival and group purchase exhibition on the online shopping platform highlight the word "XXX".
(9) Outdoor, SMS, balloons and other promotional advertisements reflect the name of the name.
2. The theme activities are named
This of the New Year's Day invites major industries. All kinds of dealers actively participate and implement the theme day name. The form of grain and oil day.
: 20,000 yuan
Reward:
(1), the name and product of the name unit and products on the brand list before the New Year Festival.
(2), Liuyang Daily is worth 1,000 yuan, which is completed before the expo.
(3), enjoy 2 standard booths at the exhibition site, and one on -site advertising.
(4) The names and products of the co -organizer on the group purchase list.
(5) The names and products of the co -organizers on the online shopping platform.
(6), one day during the exhibition is a crown unit event day, carry out promotional activities on the square, and exhibition on the podium.
(2) Group purchase list
In order to advocate group purchase and promote corporate brands, 10,000 group purchase lists are specially produced, distributed for the city's administrative institutions, enterprises and group purchase customers.
The charge standard:
The block of 20,000 yuan (limited to 1), 12,000 yuan (1), 8000 yuan inner page
The former brand list reflected the name and product of the co -organizer.
(2), 1/2 of the Liuyang Daily's layout, completed before the expo.
(3). 1. Standard booth (3mx3m)
(4), the name and product of the co -organizer on the group purchase list.
(5) The name and product of the co -organizer on the online shopping platform.
(( 6) Participate in the selection of New Year's goods with the most consumer.
(3) On -site exhibition
This this New Year's festival invites various industries and dealers to show on -site exhibitions.
R n return:
(1), the name and product of the co -organizer on the brand list before the New Year's Eve.
(2), 1/4 of the Liuyang Daily, completed before the expo.
(3). Enjoy 1 standard booth designated by the organizing committee of the New Year.
(4) The names and products of the co -organizer on the group purchase list.
(5) The names and products of the co -organizers on the online shopping platform.