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The most valuable trademark rankings in China 100

2006-1-10 14:58:35 Global Brand Network China Brand Research Institute

The "Five Common Goodwill Value Evaluation Methods" promulgated by the Chinese Brand Research Institute on July 18, 2005 In order to evaluate the criteria, the China Brand Research Institute released the "China 100 Most Valuable Trademarks" in Guangzhou on January 10, 2006, and also released the "China's Top 10 Standard King in China" and "China's Top 10 Most Growth Power "Well -known trademark" two lists.

In this evaluation, the value of the "China Famous Trademark" brand in the top 10 is Hongta Mountain (4.6866 billion yuan), Wuliangye (4.4337 billion yuan), Lenovo (4.3531 billion yuan), and, and Haier (3.9523 billion yuan), Dongfeng (3.9116 billion yuan), Changhong (3.728.4 billion yuan), Vanke (3.622.5 billion yuan), Wahaha (3.6011 billion yuan), Zhang Yu (3.4339 billion yuan), Grandons (3.2117 billion yuan), this 10 trademarks were also elected as "10 famous trademarks in China" at the same time.

In this evaluation, the 10 "Chinese well -known trademarks" with the fastest value of the brand are Jinliufu (3.0994 billion yuan), Baisha (3.0425 billion yuan), and San Jing (2.9003 billion yuan) The dynasty (2.755.2 billion yuan), Yaqian (2.4882 billion yuan), Yashili (2.4524 billion yuan), Luhua (2.3759 billion yuan), Mengniu (2.3157 billion yuan), Oaks (2.226 billion yuan), and small sheep (1.5002 billion yuan ), These 10 trademarks are also elected as "China's 10 most growing well -known trademarks."
Inly, Zheng Zhanwei, Dean of the Chinese Brand Research Institute, the US financial reporting standards have requested those brand value (intangible assets) that can be identified and distinguished and recorded on the balance sheet. However, the value of "China's well -known trademark" in China has not been used correctly.

In order to reverse this unfavorable situation, it further enhances the competitiveness of Chinese enterprises and shorten the gap between Chinese brands and the world's top brands, especially to promote and improve the application science of Chinese enterprises. Correct management and operation of the brand value of "China's famous trademark" enables more enterprises to correctly evaluate the value of "China's well -known trademarks" and maintain the legitimate rights and interests of enterprise asset owners. The Chinese Brand Research Institute organized this evaluation.

The test duration for more than 300 days is completed in three stages. The first stage was in early 2005. The Evaluation Committee began pre -evaluation of the 446 "China Well -known Trademarks" announced in the country to obtain a basic database. Subsequently, the Evaluation Committee sorted the basic database, and at the end of July 2005, 197 "China Well -known Trademarks" re -evaluation list was obtained.

It stage Starting from August, the Evaluation Committee began to re -evaluate the 197 "China Well -known Trademarks" that entered the re -evaluation list, and selectively contact some companies to master more detailed evaluation data.

The third stage starting from the end of December, the evaluation committee sorted all 197 "Chinese well -known trademarks" with the value of re -evaluating value. Famous trademark.

In Guo Zhengyue, the chief expert of the Evaluation Committee, this is the first time that there are professional institutions in China to evaluate the brand value of "China's well -known trademark". In order to ensure the objective and fairness of the evaluation results, this evaluation is formed by more than 30 authoritative experts across the country to form an expert committee, and the evaluation does not charge any fees from the enterprise. After the Chinese Brand Research Institute announces the evaluation results, it will also issue certificates, plaques and electronic versions of the elected enterprise.

This Chinese Brand Research Institute is the first professional research institution to formulate industry standards for brand certification and brand value assessment. Currently, more than 200 best brands (marketing) experts in China are brought together. Deploy 3-5 important issues. For example, the Chinese Brand Research Institute promulgated the "Five Common Goodwill Value Evaluation Methods" on July 18, 2005, which caused a great response in the corporate community.

At present, the Chinese Brand Research Institute has more than 100 researchers and more than 30 senior consultants, and has special websites, publishing rankings, publishing and albums related to the construction of corporate brands from time to time. The China Brand Research Institute is also one of the initiated units of the Brand China Industry Alliance.

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"China's 100 Most Valuable Trademarks" ranking
(released on January 10, 2006, China Brand Research Institute)

100 million yuan) The industry where you are located
1 Hongta Mountain 46.866 cigarettes
2 Wuliangye 44.337 liquor n 3 Lenovo 43.531 Computer n 4 Haier 39.523 Electric refrigerator n 5 Dongfeng 39.116 car n 6 Changhong 37.284 TV
7,000 family 36.225 Revitalization rental, real estate management
8 Wahaha 36.011 drink
9 Zhang Yu 34.339 wine
10 Galanz 32.117 microwave oven n 11 Guizhou Maotai 31.262 liquor
12 Changan 31.008 car
13 gold and six blessings 30.994 liquor
14 Xiali 30.991 car
15 Jiangling 30.584 light car n 16 Changhe 30.569 passenger cargo dual -use car n 17 Baisha 30.425 Cigarettes
18 999 30.311 Drugs
19 The Great Wall 29.554 Lubrication Oil
20 Shuanghui 29.256 meat products
1 Trinity 29.003 people medication
2 Uniform 28.991 lubricant
3 Luzhou 28.425 liquor
24 Xinghua Village 28.351 liquor
25 Jianmin 28.335 drugs n6 Sword Nanchun 28.267 liquor n7 Furong king 28.029 cigarette n8 TCL 27.924 telephone Machine, TV
29 Quanxing 27.816 liquor
30 Gujing Gong 27.664 liquor n 31 dynasty 27.552 wine
32 red gold dragon and Figure 27.512 cigarette
33 Neptunus 27.443 chemistry Pharmaceutical preparations, biochemical drugs
34 benefits and Figure 27.364 cigarettes
35 US 27.249 electric fan, air conditioning
36 Great Wall 27.167 computer
37 Big Red Eagle 27.116 Cigarette
38 Konka 27.115 TV
39 Gree 26.914 Air Conditioning
40 Longli 26.816 Snake Powder
41 Gai Tian Li 26.815 n Ao Dong 26.587 Drugs
43 steps high 26.574 video disc, phone
44 Huangshan 26.558 cigarettes
45 Skyworth 26.557 TV, inclusion machine
46 Stadu 26.448 people medication for medication
47 East Ah 26.342 Ejiao
48 Boat 26.334 liquor
49,000 gold 26.228 Chinese medicine medicine
50 little swan 26.222 washing machine n 51 Hisense 26.148 TV n 52 Chunlan Lanlan 26.143 air conditioning
53 Lijun Sand 26.117 Western medicine
54 Rongshi 26.114 washing machine
55 Health Hall 26.004 medicine
56 three gold 25.982 Chinese medicine n 57 Huiren 25.222 Chinese medicine
58 Na Eris 25.009 soap, soap
59 Yaqian 24.882 Mosi, cosmetics
60 Yanjing 24.851 beer
61 Yashili and Figure 24.524 milk products, soy milk powder
62 Meiling 24.331 refrigerator
63 fields 7 24.315 toothpaste
64 Kelong 24.284 air conditioner n 65 two sides 24.223 toothpaste
66 Sofot 24.221 cosmetics, facial cleanser n 67 Qingdao 24.168 Beer
68 Luhua 23.759 Edible oil, edible oil
69 Mengniu 23.157 dairy products
70 Jianlibao 23.113 Drink
71 coconut tree 22.866 drink n 72 Sanlu 22.864 dairy products
73 Le Bai's 22.491 drink
74 Australian Koma 22.348 freezer n 75 new flying 21.943 refrigerator n 76 Lifan 21.333 motorcycle engine n 77 Wanjiale 21.254 Gas
78 Jialing 20.485 motorcycle
79 Haitian 20.483 soy sauce
80 Source 20.447 fruit juice drink
81 Xizhi Lang 20.338 jelly n 82 Oaks AUX 20.226 air conditioner n 83 Vantage and Figure 20.121 gas cooker N 84 Lieno L

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