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wholesale womens jewelry boxes Eight development trends of online marketing
The development trends in China online marketing mainly include eight aspects: search engine marketing status: in -depth development of web2.0 network marketing model; network marketing value of corporate websites; video network advertising ; More applicable to the form of network advertising for small and medium -sized enterprises; plug -in network promoting product market evolution; website operations and focusing on user experience; Internet user behavior research.

1. Search engine is still the first network marketing tool
2008 search engine marketing development is unstoppable, and with the development of multiple professional search engines and new search engines, search engines are in The role of online marketing is more prominent, and the search engine marketing model is also developing and evolving. In addition to the basic methods such as conventional search engine optimization and search engine keyword advertisements, web content positioning advertisements, professional search engines (such as blog search Engine), localized search engine promotion, etc. will also promote the further expansion and improvement of the search engine marketing method system.
2. Web2.0 network marketing model in depth
2007 blog marketing has achieved rapid development. In 2008, corporate blog marketing is expected to become the mainstream network marketing method. Blog marketing has become an enterprise network marketing marketing strategy In part of the component, corporate blogs lead online marketing into the era of all -member marketing. At the same time, more web2.0 network marketing models will obtain different levels of development, such as RSS marketing, online marketing, podcast marketing, and various marketing models based on the SNS network community.
3. The network marketing value of the enterprise website will increase
As the number of users of IE7 and Firefox browser increases, those websites that do not meet the web standards will not be able to obtain normal browsing effects, which will to a certain extent. Promoting website construction adopts the process of web standards. The upcoming official release of the China Internet Association's corporate website construction guidance specifications, based on the internationally recognized web standard and new competitive website optimization thinking, and formulated a lot of investigations and research. It will play a positive role. When the construction of more and more corporate websites is in line with online marketing orientation, the online marketing value of corporate web stations will be significantly increased.
. Video network advertisements will become a new competitive hotspot
The success stimulation by video websites such as You Tube, there will be a large number of video websites explosive development, and traditional portals and search engines will also be video. Video will also be video. As one of the direction of future development, online advertising is expected to develop to a relatively mature stage in video advertisements, which is just a field worthy of attention.
5. More online advertising for small and medium -sized enterprises
The traditional display of Banner network advertisements and Rich Media advertisements Due to the high price of complicated advertising production, it is still just a means of display brand image large enterprises. It is difficult to enter SMEs by traditional online advertising. However, with the development of online media such as more classification information and localized service websites, and the emergence of different forms of PPA paid advertising models, there will be more low cost online advertising, which provides opportunities for SMEs to expand information communication channels. Essence
6. The evolution of the plug -in network promotion product market
With the further deepening of the anti -hooligan software, the status of plug -in network promotion products that do not match the marketing rules in the network marketing service market will further reduce , Even the possibility of rapid marginalization. On the other hand, it will also produce network promotion products based on user -based client plug -in, and will become the mainstream development direction of plug -in network marketing.
7. Website operation focuses on the improvement of user experience
Website operations entering the refined management stage, which reflects the concept of winning the details that the author has always advocated. Although it is difficult to detailed the factors that list the user experience, it is difficult to use the next accurate definition for the user experience, and even the user experience of the same phenomenon does not have a unified solution, but this concept that sounds empty and mysterious will pass through the same phenomenon. Various details are reflected and become a magic weapon for the successful website operation. "Making users can easily obtain valuable information and services is the essence of online marketing." This is the basic idea of ​​the user experience proposed by the new competitive network marketing management consultant.
8. The research of user behavior of the system will be valued at
The basic consciousness of online marketing management based on website traffic statistics has been significantly improved. Expansion, the application level will gradually improve. Internet user behavior research is an indispensable content for website operation management, and it is also the basis for user experience research in website operation. Therefore, system user behavior research will become an important research field for online marketing.

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china wholesale jewelry 1. The characteristics of the development and application of the Internet
The network marketing is based on the network, accompanied by the development of network technology and information and communication technology. The current world has entered a network information society. The development of information and communication technology has made the Internet a new media with a wider global radiation surface and interactive. Unlike traditional media such as radio and television Sexual information dissemination can interact and connect with the media's recipients in real time. The advantages of information dissemination of interconnected networks and two -way communication are the following development and applications of interconnected networks:
. Internet users have continued to grow rapidly. In recent years More than 50 %, according to the US market research and consulting companies () research reports, the number of global network users in 2000 has reached 375 million, and will increase to 719 million by 2004. And most of the network users are young people with high education and high economic strength. This is one of the most market purchasing power consumer groups.
. The rapid development of network technology, the wide frequency of the backbone network continues to rise, the optical fiber services are universal, and the compression technology can also be transmitted through the general telephone line; The application needs of the realm, the development of search tools and multimedia audiovisual software will make the function of network computer more and more complete, and the unit function cost of the main hardware equipment of the network will show an index decline, providing a good opportunity for the development of the network.
. E -commerce will become an important application of the Internet, and the cost of transactions on the Internet is far less than the cost of traditional marketing. The e -commerce market on the interconnection has formed a scale. The global online retail alone has reached 60 billion US dollars in 2000. By 2004, it will reach 428 billion US dollars. Trillion -dollar, this is a huge market.
. The application of networks in business, family and education is becoming increasingly popular, and emerging virtual society on the Internet will gradually be formed. In this virtual society, the use interface will be more life -like. The actual things that the society needs to handle today will be able to surpass the time and space distance and be moved to the Internet by instantly. Choose. It will enable people's daily life such as clothing, food, living, travel, education, entertainment and other daily life.

2. The development trend of online marketing
Ben according to the above development characteristics of the interconnection network and the changes in the marketing environment, the following development trends can be predicted:
(1) Network media and network technology will be more conducive to product sales
Thefang technology and information encryption technology of the network will be more mature, which will help improve the efficiency of network systems in product sales. With the implementation of online payment methods such as electronic money, the security issues of online consumers feel uneasy online payment will be solved, which will inevitably bring the great development of online sales. Email technology will tend to improve, so that marketers can regulate the fonts and colors of the mail, and online companies will be able to design and sell information according to different audiences. Customer attraction.

The combination of telephone communication technology and the international Internet enables network users to send and receive telephone information through the Internet. The cost is only the local ISP phone fee, which is a small part of the long -distance telephone fee. Merchants can use broadcasting to convey information or leave a message in the customer's personal information. Even if the other party is not there, the customer can receive the information when it is convenient.

The combination of the above technology will help network companies to achieve very good promotional effects. For example, a travel agency posted an advertisement for travel programs online. After seeing the advertisement, a customer who had unexpected travel sent an E-mail to the email system. Customer needs photos, materials and quotes for tourist destinations designated; if this still cannot meet his information needs, he will click on the super chain and give the customer's customer service representatives for Special Network.顾客服务代表作答复时，可以给对方发送关于该旅游目的地的带有声音、图像和立体效果的文件，使顾客在自己的家里就能听着优美的音乐，观赏到旅游景点的风景，阅读到The menu of the hotel, see the real photos of the hotel room equipment. These specific service information provided by travel agencies will make customers very satisfied and difficult to resist their temptation.
(2) Marketing decision -making is rationalized
In the 1970s, the decision theory founded by Simon and Mage in the United States proposed many meaningful models. Methods and programmatic decisions and non -programmatic decisions were analyzed. However, restrictions on computing methods, computers and communication technologies, especially decision -making objects, are often associated with people, making merchants difficult to pursue the optimal decision goals. The development of Internet technology has enabled the decision theory created by Simon, Maccius and others, and the main manifestations are:
a. Object of corporate services:
The rational purchase and consumer behavior of online consumers Enhancement, calm mind, and rational analysis are a significant feature of network users. They are not vulnerable to the influence of trends and public opinion, good at comprehensive analysis such as price, performance, quality, maintenance, reliability and many factors. Therefore, traditional marketing strategies that ignore customers' rationality and emotions will inevitably be strongly impacted.
b. The improvement of market research efficiency has laid the foundation for rational decision -making:
Any scientific decision -making and perfect marketing plan is based on a detailed and thorough research on the market because it has left market research, and it has left market research. The lack of necessary data, there is no time to talk about science. The content of market research includes investigations and analysis of consumers, competitors, and the entire market situation. Under the traditional marketing model, unless large companies invest in huge amounts of funds, it is difficult to conduct large -scale market research. Today, with the high degree of development of information technology, the Internet provides strong tools for the company's market research. Its advantages are:
. The information transmission rate on the network is very fast, and it can be transmitted to the network connecting to the Internet in a timely manner to connect to the Internet. In terms of users, the accuracy and timeliness of network information are guaranteed;
. As long as customers have hardware such as computers, modem, telephone lines, etc., they can issue electronic survey questionnaires on the company's site, provide relevant information, and then use the computer to use the computer. Organizing and analyzing the information feedback from the visitors will undoubtedly greatly reduce the company's manpower, material resources, and fast and efficient;
. Visests from the company's site generally have a certain interest in the company's products. This is based on the company's products. This is based on The market research results of customers and potential customers are more objective and real, and can more accurately reflect consumers' consumer mentality and market development trends.
c. The e -mall online will be prosperous:
The products of the shopping mall or enterprise are used for multimedia information for global consumers to browse and purchase global consumers. Promotion method used. Through the Internet, although customers cannot get the feeling of visiting the scene, they can see the image, text introduction, technical parameter indicators, similar products, etc. of the product. The price and after -sales service content is also clear. Time and energy. For enterprises, compared with traditional shopping malls, online malls do not need store rents, which can reduce the pressure of commodity inventory, reduce the cost of sales, management, and delivery. There are many advantages such as information and so on. For example, Amazon Bookstore, known as the world's first bookstore, is a successful person at an online store, with more than 31 million books it operates. The CVC International Corporation has established a shopping service station called Shop-Pers Advantage on the Internet. It can provide more than 250,000 brands from microwave ovens, cars to toys and bedding. , Can buy items at a preferential price of 10 % lower than the retail price. All of the above are by no means easy to do with traditional sales.
d. Network advertisements will be a big deal:
Compared with traditional advertisements, the advantages of online advertising are obvious:
. The space for online advertising is almost infinite, and its spread is far from large. Traditional advertisements, such as Internet advertisements can spread online advertising to all countries and regions covered by itself;
. The cost of online advertising is low, which is only equivalent to L / 10 of traditional media;
. Online advertising can be possible Realize instant interaction, overcomes the shortcomings of the strong instillment of traditional advertising, and realize the real -time two -way communication between the sender and the audience;
. The mechanism of online advertising to promote consumers' action is mainly based on logic and rational persuasion. , So it has higher efficiency.
. These advantages of online advertising determine that it will have a lot of room for development in online marketing. Publishing online advertising online will become the most important online marketing activity of enterprises. According to a research report from the US Interest Network Investigation Company, the total number of online advertising around 2000 has reached 8.9 billion US dollars, and it is expected to reach 24.3 billion US dollars by 2004. Therefore, online advertising will become a special promotion method that corporate marketers pay special attention to. If you want to do online marketing, it is recommended that you can use Skycc to promote software. The effect is still very good.