wholesale valentines day jewelry How to write the promotion planning plan

new dimensions jewelry wholesale How to write the promotion planning plan 1. Formulate activity plan
The preheating plan: Create a big promotional atmosphere and optimize the transformation and accumulation of collection/shopping cart/coupon promotion rhythm arrangement.
Great promotion plan: Create the atmosphere of buying atmosphere to stimulate purchase and transformation to increase the unit price of the customer.
Sold product planning: The main and sub -push model selects a new rhythm arrangement price system to formulate product inventory inventory.
. Specific steps
1. The current customer unit price is the benchmark.
The Taobao Carnival is here on November 11. What is the most test of the seller? This is a comprehensive whole. From a young age, there are customer service logistics store optimization keyword setting product promotion store promotion pricing promotion, etc. To Dali, there are brand positioning market positioning promotion strategy store style positioning price positioning.
2. Measure the discount of great promotion.
S selection of explosive babies, positioning target crowds
can take out a part of the funds and do a promotional activity based on "increasing sales". Users buy and spread. At the same time, the choice of users is also very important. During the promotion period, the purchase ability is relatively strong. Most of the adult women between 20-35 are analyzed in a certain way to analyze the layers of store users, accurately distinguish people, and carry out personalized marketing. It is a more appropriate choice.
3. Measure the fullness of the big promotion.
Coufending the preferential threshold to achieve higher conversion.
Set the threshold of the shop full of shops and coupons to take effect, we need to combine the overall promotional force during the promotion period. Compared with the daily promotional strength of the store, the daily customer unit price is the main product unit price during the promotion period, etc. Measure the threshold for designing discounts during the lifting price of the customer unit price.
4. Refer to the price of the day to promote the price of the day.
The promotion, the promotion atmosphere of the online store is the most impulsive to buy. Especially for women consumers, if sellers can grasp their psychological characteristics and needs, then it is not difficult to achieve good records on the day of promotion. In color, you can use the color of the red color, the promotion material.
The history of all sellers can afford. How can we make great profits at the same time on the day of promotion? First of all, we can choose a few very low -discount products to make the main product, and then push other products at a discount price such as 50 % or 20 % off. If the attractive power is not enough, you can also make a preferential discount for full reducing gifts.
Prepromus before the big promotion, sellers must have to prepare sufficient goods, especially some hot sellers to push funds to respond to the situation where the supply is in short at any time.
. Summary
The how a product is sold is mainly depends on how strong the consumer buying thought is. During the period, how to do a successful event planning has become the main thing of various merchants, how to attract more customers and come to the store to consume, it has become the most important thing. "Double -110 % off the gift red envelope coupon limited brand group spike and snap -up", etc. These selling words have become keywords that attract customers.
mainly optimize the brand, increase the brand awareness and understanding, promote the products in their own stores, increase the number of store members, and develop the store into a must -visit shop for consumers. From November 1st to November 10th, it is mainly for the warm -up of the day, mainly to create a great atmosphere, increase the number of stores in the store, and develop the store into the most anticipated shop for buyers. On the day of the event, it is divided into crazy grabbing period, rational period, and tailing period. During the crazy period, the purpose of the buyer is clear, to grab the product. As a seller, we need to announce the number in real time, extend the atmosphere of crazy grabbing, and stimulate buyers to place orders as soon as possible. During the rational period, buyers will make a product that is more cost -effective to find more cost -effective products.
The as a seller, we need to set up multiple discounts, combination discounts, shopping draws, and stimulate buyers to place orders with additional discounts. In addition, actively compare your own products. Based on the feedback of the previous seller, prove that your product is indeed better than others, so as to dispel some people's doubts. During the tail period, the buyers were afraid of missing this good product and bought it crazy. As a seller, we need to show buyers a popular sales of baby's popularity, stimulating a consulted psychology of buyers and promoting orders.
Mainery planning how to write 2. Planning scheme name
XX online store activities planning plan
. Activity background
With the development of the Internet, online shopping has become a very good piece. Generally. XX is now a leader of the online e -commerce platform. At the moment when the consumption power of consumer groups and the rapid growth of XX sales, many people have seen business opportunities from the market potential of e -commerce, and they are also being a fair entrepreneurial entrepreneurial. The attraction of music soil has joined the ranks of e -commerce. The influence brought by this is that even if the XX consumer market is large enough, the competition is increasing. Therefore, in today's XX environment, if there is no promotional activity, even if it is a big brand store, it will be difficult to keep the impact of the price war of small and medium -sized online stores, and the sales data will be bleak. It is coming to an end for another e -commerce war. Under such a situation, the owners of the XX shop will start to tighten the nerves and make a detailed formation.
. The purpose and significance of the activity
In when e -commerce promotes, use various marketing methods to attract consumers' attention to increase the traffic of online stores to increase the sales in the store, and finally make the store's sales performance and The impression in consumers has been improved well during the period.
four activities
1. The decoration of the store and the overall feeling of the store: The artist arrangement of the homepage of the store and the content page of the baby, try to achieve the graphic and text, and always be full of the atmosphere of the big promotion, mobilize consumers to mobilize consumers' which Buy desire. The decoration phase is basically divided into three:
(1) Before festival: the atmosphere of rendering, attracting consumers in advance to promote the promotion of great promotion, and even make preferential promotions of some babies, so that customers pay attention to the store's attention to the store ;
(2): The store should be reflected in the sight of the promotion. For the launch of various promotion methods for products, whether busy or busy, service for every customer;
(3) After the festival: reflected "the past, but the promotional residual heat has not faded", so that the late buyer or the buyer of the shop can also enjoy the promotional benefits brought to them. A lot of convergence, but highlighting the purpose of the shop with buyers as God.
2. Promotional method:
(1) Direct discount: The original price is 300 yuan, the current price is 50 % off for sale. This discount method is the simplest and clearer, and consumers are easy to understand. Regardless of which baby is the shop, even if the whole store is sold in the whole store, even if it cannot be displayed in the baby's 20 discount prices, it is easier for many consumers to change the price after shooting. Accepting way.
(2) Buy one get one get one free: the whole audience choose one baby, send another baby, and use the price as the last amount of the transaction. This way of promotion depends on the consumer's vision. If the smart consumers choose properly, it is equivalent to enjoying a discount of almost 50 %.
(3) Two pieces of free shipping: After buying a baby, you find that you can enjoy the service of free shipping after you find that you can buy it again. Although this discount is not great, many consumers are still willing to pay.
(4) Send a full 100 yuan coupon for a full 100 yuan, 20 yuan coupon for more than 200 yuan, and a store coupon for 80 yuan for 600 yuan. This method is a bit particular about it. For example, this baby is exactly 99 yuan, which does not meet the preferential conditions, then you must choose another accumulated to enjoy the discount of coupons.
(5) Set meal: This method means a little kidnapped consumers. For example, buy any baby in the audience. With 37 yuan, you can add a baby of less than 100 yuan. With 47 yuan, you can get a baby of less than 150 yuan. Similar to this way is to drive the price of low prices and to drive the sales volume of online stores. According to relevant data statistics, this method is welcomed by consumers.
3. Customer service:
The traffic during the period is generally much more traffic than usual. At this time, customer service must grasp the sentences and recovery speed, add great promotion information in the language The desire for buyers is also a promotion.
4. After -sales:
Is when customers have had problems when they bought the baby in the store, they should be returned. Proper mediation is to return or negotiate. Do not let customers find XX networks to protect their rights.
M promotion planning plan. How to write the promotion planning 3 1. Activity time
XX month xx xx month xx day
. Promotional activity content
The clothing store controls according to its own promotional cost, in the following below Select one or more schemes in the event for reference.
Activities 1: Six -first buying six gets one
The select a batch of products in the clothing store to buy six get one activity, and implement the promotional activity of buying six pieces. Because the promotion cost is 1/7, it is 14%of the benefit, so this event requires manufacturers to support.
Activity 2: Welcome to Children's Specialty Products
Sold sales.
Activity 3: Free children's kettle
S single small tickets over 200 yuan, with a shopping ticket for 5 yuan, a beautifully covered children's water cup; mainly considering the coming of summer, it is convenient for children to go to school to school Bring a water cup, so the kettle is more exquisite and useful.
. Public relations activities
Activities 1: Fight as a small calligrapher
The event content for calligraphy competitions (including just brushes). The calligraphy works are mailing or sent to this clothing store. The deadline of XX month XX (based on the local postmark), exhibited in the clothing store, all children participating in the event can receive a small gift. Several first prizes of 1 second prize of 1 second prize were awarded first prize.
The event two -five chess competitions
The children's Day (XX Month XX Day — XX Month XX Day) held a five -child chess game at the entrance of the supermarket. Participants have small gifts and winners have prizes.
. Precautions
1. In order to represent the support of clothing stores for Children's Day, several brands that children like in promotional activities should be selected for some efforts to reduce prices to attract popularity.
2. After the kettle is delivered, you must marker on a small ticket; the kettle in this event can be united with the manufacturer to provide a part of the activity funds.
3. Children participating in 4 years old in public relations activities. In the first event, the author's files must be indicated, such as age, gender, name, etc.; The name or related Liuyi Children's Day can also be freely determined.
M promotional planning plan. How to write about the promotion plan. 4. Activity purpose
1. Fastly increase the brand awareness and reputation of China Coal Kerry Door and Window in Xuzhou.
2. Expand the market share of Xuzhou, the doors and windows of China Coal Kerry, and rapidly increase sales in the short term.
3. Stimulate potential customers to buy needs.
4. Fully understand the market form of the door and window market in Xuzhou, as well as the understanding of the relevant information of competitors.
5. Exercise the business capabilities of the sales team and improve the combat capabilities of sales staff.
. Activity objects
1. High -end villa areas are in the decoration owner.
2. The middle and high -end garden houses are in the decoration owner.
3. Other (decoration company property, etc.)
. Activity theme

four activities and place
20xx July 18th From August 18th, Red Star Macalline Third Phase III Store 13-18 China Coal Core Window Flagship Store
5. Event content
1. With the help of Red Star Macalline Night Banquet opportunities to create for our company A better publicity platform.
2. Special promotion methods of China Coal Corrui doors and window products, and at the same time, you can consider the in -store turntable lottery prize.
3. Price definition:
A: 70 wood aluminum composite window Standard configuration: 1360 yuan/square meter (including transportation and installation expenses to open the fan ratio is not higher than 40%)
standard configuration definition definition definition :
Wood: White rubber (imported) aluminum: Xinfa Glass: 5 12A 5 dual -tier steel
Paint Yuanyi C
: 90 fallen leaves pine aluminum bag wood standard configuration: 1480 yuan/square meter (including transportation and installation costs to open the fan ratio is not higher than 40%)
Wood: Falconum pine aluminum: Jianmei Glass: 5 16A 5 double tempered medium empty
Paint: Remame (Germany) hardware: Nobel (Germany) rubber strip: Sanyuan E -C n C n C n C : B: 90 White Oak Aluminum Bag Standard Configuration: 1580 yuan/square meter (including transportation and installation costs for opening a fan ratio is not higher than 40%)
Standard configuration definition:
wood : Jianmei Glass: 5 16A 5 double tempered medium empty
Paint: Remame (Germany) Hardware: Nobel (Germany) Glipper: Sanyuan Bedi
D: Other categories of products are at the price according to the price The manual is 6.5 % off the nuclear price (the above promotional price must be formulated according to the market price of Xuzhou Mu Aluminum Doors and Windows)
4. Salesperson specifies the specified communities for targeted publicity to stimulate potential customers.
6. Advertising cooperation
Is can consider broadcasting the company's promotional short videos simultaneously during the event, so that it can echo the event and have unexpected results.
7. Preparations
Pre -preparations are divided into two parts:
1. Personnel arrangements:
. Material preparation: DM publicity single page 1500 pages of provisions 2 publicity posters 6 shake 6 shakes 1 prize.
8. Specific scheme:
1. Release DM single page -Send leaflets around the store. The seminars sent are mainly specialty products and related promotional information on storefronts.
. Posted posters -Paste posters in areas with more traffic around the store and stores, so that more people know the promotion of China Coal Kerry.
3. Personnel training -the main content of training is the dictatorship of the activity plan and the matters that need to be noted; the guarantee personnel understand the goal content theme of the event.
4. Specifying the promotion of the community -sales staff conduct publicity activities in the designated community (issued DM but a single -page community light box advertisement, etc.).
5. Website promotion — Publication of this event through the company's website.
6. The production film production of the coal Kori enterprise in the TV station.
7. SMS WeChat notification -send a SMS WeChat to send notifying customers CITCReor's promotional activity.
8. Sign the contract customer or the payment of deposit (the deposit is not bottomed at the 20xx yuan) to get the opportunity to get a lottery (the award is mainly based on the payment of the payment, and the contract amount reaches 30,000 yuan to the prize once, and so on. The amount of the first prize is not more than 1,000 yuan); due to various reasons, the pre -paid customer did not sign an order contract, and the pre -paid deposit will not be returned.
9. Sign the contract customer or the customer can also get a VIP card. With the VIP card, you can get the free door and window cleaning and maintenance service of China Coal Kerry Company; Top 10 % off on top.
10. For a large customer with a community group purchase customer (more than 3) or a large customer with a order amount of more than 100,000 yuan, it can be discounted by 60 yuan/square meter on the basis of the event price.
nine, personnel equipment and time nodes:
xxx
ten, cost
budget night banquet 1,000 yuan DM publicity bill 400 yuan poster to make 100 yuan banner, 200 yuan lack prize turntable turntable 100 yuan corporate promotional video 20xx0 yuan for other costs 1,000 yuan. The expected cost: 22800 yuan
11. Other matters:
For orders completed during the event, the minimum proportion of the commission is 2%unchanged, and the flagship is unchanged. The minimum proportion of shopkeeper's commission is unchanged.
M promotional planning solution. How to write the promotion plan 5 1. Activity time
20xx year XX month xx day -20xx year x month x day.
. Activity theme
XX jewelry "shake cash tree" gifts for 100 % gifts.
. The purpose of the event
The activity of the joyful atmosphere of the Singles Day through the XX Jewelry Single Festival "Shake Money Tree" activity. At the same time, the cash profit is the new year gift.
. Activity form
1. Theme activity:
The customers who buy any XX diamond jewelry in XX jewelry nationwide franchise stores/cabinets can participate in the "Monetic Tree" event:
shake the cash cow (dressed up by the Christmas tree) at the door of the XX jewelry store or next to the counter, and you can shake the lucky number from the tree (stuck 100 lucky numbers with rubber paper). The lucky number exchanges for 10-100 yuan is the exquisite calendar pillow of XX jewelry, which ensures that every customer participating in the event has award.
The exchange rules are as follows:
1-18 exchange profit is bag;
19-68 exchange X jewelery pillow;
69-100 exchange XX jewelry calendar.
2. Propaganda:
(1) Before the event (John XX Month and XX Day) and the event (XX XX Day XX XX Day) on major newspapers, the theme is "XX Jewelry '" Money Tree "Gifts 100 %" (1/4-1/8 version), introduces the prizes and participation rules of the event.
(2) Printing the promotion of the event before the event is distributed in front of the store (conditions can also be distributed in the flow of people and communities) to expand the influence and publicity of the activity and publicity.
(3) Do a good job of promotional posters in front of the store, and arrange consulting activities for consultants at the counter (if possible, you can set up a consultation call).
(4) Store head POP: XX booth propaganda activities, while increasing the atmosphere of the hot store.
5. Budget for activity
1, "xx" cost: 50 yuan × 18 = 900 yuan;
, pillow: 30 yuan × 49 = 1470 yuan; hanging calendar: 30 yuan × 31 = 930 yuan;
3. X show rack: 65 yuan/piece × 2 = 130 yuan, inkjet poster: 120 yuan;
. Publicity page (DM): 0.5 yuan/Zhang × 1000 copies = 500 yuan;
5. Advertising costs are about 5,000 yuan;
6. Total: 9050 yuan.

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