What can applets do for us? how to use? We might as well look at this issue from the perspective of users and enterprises.
1. User angle
First of all, for users, we need to find a small program we like, we can sweep and WeChat client through offline The top search window, "Discovery-Mini Program", historical records and other traffic entrances are found and entered the applet. Whether it is directly from the online entrance to find the use of small programs, or in the offline physical consumption scenario, the code scanning application has also become our behavior habit. The mini -program does not need to be downloaded, and does not take up the characteristics of memory, which also allows users to easily get the entire massive light application market.
It, what can the applet achieve? From the beginning of the launch, the mini -program wants to achieve the core functions. Until now the mini -program development technology is becoming more and more mature, it can even easily achieve extended services to meet more consumer scenarios, such as distributed live marketing, short links, multi -partial jumps, online online, online Click single delivery, related video numbers, public accounts, etc., so that the figures of the applet can be seen everywhere in the WeChat ecosystem. The convenience of small programs to people is easy to see, and users' acceptance of the applet is getting higher and higher.
. The angle of the merchant
For merchants, the development cost of small programs is low, and it will not be subject to many restrictions on the public domain platform like the east of the Pokoka. For example, the shop display effects are the same. Even if the merchants are trying to attract users to the store, it is easy to lose in similar competition, and most of the traffic generated is owned by the platform. Is this from the traffic logic that originated from the public domain platform or the "centralized" entrance and "incremental users", while the applet is relatively opposite. WeChat has always emphasized to "decentralize" and insist on taking the "fragmented" traffic entrance entrance Road, this is also evident from the platform's entrance to the entrance of more than 80 small programs. The small programs are more advantageous in the "stock user" market. — Transformation -precipitated to your own small program mall, and finally achieved its own sustainable development goals.
above, I believe that everyone will have some new understanding of applets.
Small program, referred to as CX for short, is an application that can be used without downloading and installing. The small program is a system of parallel with the subscription number, service number, and enterprise number. First of all, you need to download the latest version (6.5.3). Code 3. Use friends to share and use: After activating the mini -program, there will be an extra column below [Discovery]. You can directly search and open it when you use it.
The applet is generally to make customers more convenient. There is no need to download the APP, so we must also improve the function when we develop, so that customers prefer to use applets.
This is the same as my thought at the time. After reading the introduction of the applet, the more I feel that I should also make a small program. The current business is also half dead. Small procedures, I found that this thing still needs technology, and it also needs to be operated. It ’s a fast development. It’ s five days from the beginning to the online. There are many problems in the back. They are also very enthusiastic to help me solve it. It also gives the applet how to operate. Now the applet is using it, which is not bad.
1. The small program "built" traffic WeChat search mini program has supported keywords blurred search, and the applet name can reach up to 20 words. Therefore Traffic, try to choose a large search product or service and industry vocabulary. In addition, the nearby mini -program function is particularly important for offline merchants. Users who can cover 5 kilometers can be covered, and each small program can bind 10 places. Select the location within their own business scope. Will introduce you to nearby online users. 2. Pulling new customers How to propagate is not as good as "real discounts" to move people, such as "new users' settlement", "full reduction coupons", etc., through preliminary dissemination, you can quickly spread quickly. Get a start user. It also try to let users help you drain, the method is also "lure", inviting friends to bargain, sharing coupons, multi -person fighting, and letting users share the "poster with a small program code" to the circle of friends. They are very effective new methods. 3. Reserve transformation Plip new to retain the user and convert the user into customers. In addition to pushing users to recall users with small program messages and cultivate habits, it is also a good way to reserve high vertical content to bind the public account to push high vertical content. It can also distribute discounts to consumption or users to guide them to repeat consumption and gradually reduce the preferential efforts until users develop their habits, but whether they can retain customers depend on products and services. 4. Learn to be marketing A good marketing activities can bring a large number of users in a short period of time. The secret lies in "catering humanity". The needs of users' self -expression, so as to take the initiative to forward and share. The promotion at the same time seems to be out of date, but it is still very effective. In addition to advertising, it is also effective to find a target user "ground push". It only takes more manpower and time. Certainly
What can applets do for us? how to use? We might as well look at this issue from the perspective of users and enterprises.
1. User angle
First of all, for users, we need to find a small program we like, we can sweep and WeChat client through offline The top search window, "Discovery-Mini Program", historical records and other traffic entrances are found and entered the applet. Whether it is directly from the online entrance to find the use of small programs, or in the offline physical consumption scenario, the code scanning application has also become our behavior habit. The mini -program does not need to be downloaded, and does not take up the characteristics of memory, which also allows users to easily get the entire massive light application market.
It, what can the applet achieve? From the beginning of the launch, the mini -program wants to achieve the core functions. Until now the mini -program development technology is becoming more and more mature, it can even easily achieve extended services to meet more consumer scenarios, such as distributed live marketing, short links, multi -partial jumps, online online, online Click single delivery, related video numbers, public accounts, etc., so that the figures of the applet can be seen everywhere in the WeChat ecosystem. The convenience of small programs to people is easy to see, and users' acceptance of the applet is getting higher and higher.
. The angle of the merchant
For merchants, the development cost of small programs is low, and it will not be subject to many restrictions on the public domain platform like the east of the Pokoka. For example, the shop display effects are the same. Even if the merchants are trying to attract users to the store, it is easy to lose in similar competition, and most of the traffic generated is owned by the platform. Is this from the traffic logic that originated from the public domain platform or the "centralized" entrance and "incremental users", while the applet is relatively opposite. WeChat has always emphasized to "decentralize" and insist on taking the "fragmented" traffic entrance entrance Road, this is also evident from the platform's entrance to the entrance of more than 80 small programs. The small programs are more advantageous in the "stock user" market. — Transformation -precipitated to your own small program mall, and finally achieved its own sustainable development goals.
above, I believe that everyone will have some new understanding of applets.
Small program, referred to as CX for short, is an application that can be used without downloading and installing. The small program is a system of parallel with the subscription number, service number, and enterprise number. First of all, you need to download the latest version (6.5.3). Code 3. Use friends to share and use: After activating the mini -program, there will be an extra column below [Discovery]. You can directly search and open it when you use it.
The applet is generally to make customers more convenient. There is no need to download the APP, so we must also improve the function when we develop, so that customers prefer to use applets.
This is the same as my thought at the time. After reading the introduction of the applet, the more I feel that I should also make a small program. The current business is also half dead. Small procedures, I found that this thing still needs technology, and it also needs to be operated. It ’s a fast development. It’ s five days from the beginning to the online. There are many problems in the back. They are also very enthusiastic to help me solve it. It also gives the applet how to operate. Now the applet is using it, which is not bad.
1. The small program "built" traffic
WeChat search mini program has supported keywords blurred search, and the applet name can reach up to 20 words. Therefore Traffic, try to choose a large search product or service and industry vocabulary.
In addition, the nearby mini -program function is particularly important for offline merchants. Users who can cover 5 kilometers can be covered, and each small program can bind 10 places. Select the location within their own business scope. Will introduce you to nearby online users.
2. Pulling new customers
How to propagate is not as good as "real discounts" to move people, such as "new users' settlement", "full reduction coupons", etc., through preliminary dissemination, you can quickly spread quickly. Get a start user.
It also try to let users help you drain, the method is also "lure", inviting friends to bargain, sharing coupons, multi -person fighting, and letting users share the "poster with a small program code" to the circle of friends. They are very effective new methods.
3. Reserve transformation
Plip new to retain the user and convert the user into customers. In addition to pushing users to recall users with small program messages and cultivate habits, it is also a good way to reserve high vertical content to bind the public account to push high vertical content.
It can also distribute discounts to consumption or users to guide them to repeat consumption and gradually reduce the preferential efforts until users develop their habits, but whether they can retain customers depend on products and services.
4. Learn to be marketing
A good marketing activities can bring a large number of users in a short period of time. The secret lies in "catering humanity". The needs of users' self -expression, so as to take the initiative to forward and share.
The promotion at the same time seems to be out of date, but it is still very effective. In addition to advertising, it is also effective to find a target user "ground push". It only takes more manpower and time. Certainly