1 thought on “How important is the poster for movies? He draws a piece of 1 million”
Jon
There is such a sentence in the domestic film and television industry: a good movie poster is worth 20 million box office.
The movie posters constitute the first impression of the movie, which has a very important role in the publicity of the work. Some people even pay for a movie for a poster.
The domestic movie poster designer: he needs to make an appointment one month in advance, and the construction period is long, the works given no longer return to work, and the price is 1 million.
but many big directors are still willing to spend time waiting for his work. The audience will even enter the theater for his poster to watch a bad movie.
The designer is called Huanghai, a native of Fujian, graduated from the Department of Design of Xiamen University.
Prior to the Yellow Sea, my country's film industry attaches great importance to film posters. Packing on the poster on a big face, it is impossible to talk about the aesthetics at all.
. The poster of "Dragon Searching" in 2015 is a typical example.
What, do you say it is a bit familiar? I think so.
It Huang Hai decided to break this inertial thinking after realizing the problem of like to stack the star avatar.
In his poster, the story of the movie itself is the focus, and the star's face is just a small part of the movie. So he designed the pioneering poster for "Finding Long Jue" -
n Since the design of movie posters in 2007, Huanghai has been doing subtraction ——Ah the useless corners and dig out the kernel of the movie.
The most of his gratitude is Jiang Wen, because his first work is Jiang Wen's "Sun Raise", which also lays out his future design style.
The requirements for the poster at the time were simple and rude: look at the feeling, do not take photos, the material is found from the movie. After veto hundreds of designs, Huang Hai's works were at a glance by Jiang Wen.
This poster "one cannon and red" at the Cannes Film Festival: Big red background, barefoot women, embroidered shoes hanging on the branches, The story came out at once.
This of this strong visual impact and unique artistic conception made everyone impressed. He also designed several other posters for this film, and he suddenly Yangwei International.
In the poster of Huanghai began to try more Chinese style.
It always study the script carefully, select the characters and materials from the stills, and then experience it at the shooting scene, carefully capture the emotions of the characters, and apply the traditional Chinese elements as a visual language to the visual language to In the design of the poster.
In 2014 Huang Hai was invited to design a poster for the "Golden Age" directed by Xu Anhua. He gave such a work:
The woman dressed by a knowledgeable youth stood in the corner of the messy ink. The traces of the ink were irregular and spread out, metaphorically the female lead's quiet and quiet gesture.
The combination of moving and quiet reflects the background of the times and the contradictions and conflicts of characters. The hostess stubbornly stands on the paper, just like the little man in the torrent of the great era.
The story of female writer Xiao Hong is vivid, and it also indicates that the life of life is zero.
In Huang Hai also designed five international versions, which took more than half a year. After seeing the poster, Xu Anhua, who has always strict details Xu Anhua, said "OK", no more modification.
The use of the Yellow Sea has a strong appeal on the use of ink and calligraphy.
In the poster design of Zhang Yimou's "Shadow", he only used the two colors of black and white to refine the black and white fellowship of the ink to form a poster tone.
The whole film revolves around the substitute and the real body. The two are both opposed and have a unified relationship, just like the shape of the Tai Chi gossip -the integration of each other and the separation of each other.
"Shadow" uses the book for the use of the book. "Shadow" personality characteristics.
In the American poster designed for Wang Jiawei's "Generation Master", Huang Hai used traditional Chinese arch elements.
The people in the door stood opposite, setting up martial arts gait and boxing methods -arch, martial arts, robe, the perfect balance and interpretation of movement and quietness, the hazy and delicate The expression of friendship also has a long sense of history.
not only shows the style of a generation of masters Ye Wen, but also has a sense of lens and literature. These are quite fit with Wang Jiawei's personal style.
In the design of animated movies, the Yellow Sea also shows a high level.
"Big Fish Begonia" poster uses a highly saturated color. Through the changes in lines, layers, and color, a pair of magnificent and fantasy scrolls are described. Essence
The red fish with smooth lines in the center. The girl touched the fish mouth and painted the wonderful encounter between the two.
The intersection of red and blue is the blend of the ocean and flames. Including the wings of the phoenix, the wings have strong oriental aesthetic characteristics, and also opened the audience's imagination of a mysterious dream.
In the Chinese version of the Chinese version of the digital repair version of "My Neighbor Totoro", Xiaomei and Xiaoyue ran happily on the fluffy belly of My Neighbor Totoro The whole style is warm and healed.
The poster caused a strong response in Japan. It once also appeared on the hot search. Everyone praised the design of the poster than the original version.
In the Chinese version of the Japanese movie "Thief Family", the Yellow Sea added an umbrella in combination with the classic scene of the film to form " feel like home.
In addition to having a strong beauty, the concept of the family conveyed about the family is vividly expressed. After the director was after watching it, Dajia praised this euphemistic oriental beauty.
In the best posters in the world selected in a British movie magazine, "My Neighbor Totoro" and "Thief Family" were selected as the top 20.
The series of posters including the 2016 fire document "I repair cultural relics in the Forbidden City" is also designed by the Yellow Sea.
It, he selected the local as the background color of the "Ru Kiln Tianqing Glaze String Three Foot Bottle". Uniform character side shadow.
not only combines the characters and utensils, but also carefully shows the daily repair of the craftsman. Perfect the theme of "big history, small craftsmen, choosing one thing, and one life".
Huang Hai also helped Chen Kaige's "Taoist down the mountain" and designed a very eye -catching preview poster.
The poster of this ink style at that time made people feel high -level, and everyone's expectations for the movie were much higher.
has helplessly the final official version of the poster. The director still chose the star of the star, which is also the name of the bad film.
. Who will watch this movie without a star? story? Chen Kaige will not tell the story for a long time.
A good movie poster, which carries the most sincere emotion and artistic conception behind a movie, is not a simple pile of people. Essence
is to fully guide the commerciality of the film, and it can carry forward the aesthetics of the East. It is no wonder that so many people say: Basically, the movie is not worthy of his poster.
. Finally, let's enjoy the works of a few masters.
There is such a sentence in the domestic film and television industry: a good movie poster is worth 20 million box office.
The movie posters constitute the first impression of the movie, which has a very important role in the publicity of the work. Some people even pay for a movie for a poster.
The domestic movie poster designer: he needs to make an appointment one month in advance, and the construction period is long, the works given no longer return to work, and the price is 1 million.
but many big directors are still willing to spend time waiting for his work. The audience will even enter the theater for his poster to watch a bad movie.
The designer is called Huanghai, a native of Fujian, graduated from the Department of Design of Xiamen University.
Prior to the Yellow Sea, my country's film industry attaches great importance to film posters. Packing on the poster on a big face, it is impossible to talk about the aesthetics at all.
. The poster of "Dragon Searching" in 2015 is a typical example.
What, do you say it is a bit familiar? I think so.
It Huang Hai decided to break this inertial thinking after realizing the problem of like to stack the star avatar.
In his poster, the story of the movie itself is the focus, and the star's face is just a small part of the movie. So he designed the pioneering poster for "Finding Long Jue" -
n Since the design of movie posters in 2007, Huanghai has been doing subtraction ——Ah the useless corners and dig out the kernel of the movie.
The most of his gratitude is Jiang Wen, because his first work is Jiang Wen's "Sun Raise", which also lays out his future design style.
The requirements for the poster at the time were simple and rude: look at the feeling, do not take photos, the material is found from the movie. After veto hundreds of designs, Huang Hai's works were at a glance by Jiang Wen.
This poster "one cannon and red" at the Cannes Film Festival: Big red background, barefoot women, embroidered shoes hanging on the branches, The story came out at once.
This of this strong visual impact and unique artistic conception made everyone impressed. He also designed several other posters for this film, and he suddenly Yangwei International.
In the poster of Huanghai began to try more Chinese style.
It always study the script carefully, select the characters and materials from the stills, and then experience it at the shooting scene, carefully capture the emotions of the characters, and apply the traditional Chinese elements as a visual language to the visual language to In the design of the poster.
In 2014 Huang Hai was invited to design a poster for the "Golden Age" directed by Xu Anhua. He gave such a work:
The woman dressed by a knowledgeable youth stood in the corner of the messy ink. The traces of the ink were irregular and spread out, metaphorically the female lead's quiet and quiet gesture.
The combination of moving and quiet reflects the background of the times and the contradictions and conflicts of characters. The hostess stubbornly stands on the paper, just like the little man in the torrent of the great era.
The story of female writer Xiao Hong is vivid, and it also indicates that the life of life is zero.
In Huang Hai also designed five international versions, which took more than half a year. After seeing the poster, Xu Anhua, who has always strict details Xu Anhua, said "OK", no more modification.
The use of the Yellow Sea has a strong appeal on the use of ink and calligraphy.
In the poster design of Zhang Yimou's "Shadow", he only used the two colors of black and white to refine the black and white fellowship of the ink to form a poster tone.
The whole film revolves around the substitute and the real body. The two are both opposed and have a unified relationship, just like the shape of the Tai Chi gossip -the integration of each other and the separation of each other.
"Shadow" uses the book for the use of the book. "Shadow" personality characteristics.
In the American poster designed for Wang Jiawei's "Generation Master", Huang Hai used traditional Chinese arch elements.
The people in the door stood opposite, setting up martial arts gait and boxing methods -arch, martial arts, robe, the perfect balance and interpretation of movement and quietness, the hazy and delicate The expression of friendship also has a long sense of history.
not only shows the style of a generation of masters Ye Wen, but also has a sense of lens and literature. These are quite fit with Wang Jiawei's personal style.
In the design of animated movies, the Yellow Sea also shows a high level.
"Big Fish Begonia" poster uses a highly saturated color. Through the changes in lines, layers, and color, a pair of magnificent and fantasy scrolls are described. Essence
The red fish with smooth lines in the center. The girl touched the fish mouth and painted the wonderful encounter between the two.
The intersection of red and blue is the blend of the ocean and flames. Including the wings of the phoenix, the wings have strong oriental aesthetic characteristics, and also opened the audience's imagination of a mysterious dream.
In the Chinese version of the Chinese version of the digital repair version of "My Neighbor Totoro", Xiaomei and Xiaoyue ran happily on the fluffy belly of My Neighbor Totoro The whole style is warm and healed.
The poster caused a strong response in Japan. It once also appeared on the hot search. Everyone praised the design of the poster than the original version.
In the Chinese version of the Japanese movie "Thief Family", the Yellow Sea added an umbrella in combination with the classic scene of the film to form " feel like home.
In addition to having a strong beauty, the concept of the family conveyed about the family is vividly expressed. After the director was after watching it, Dajia praised this euphemistic oriental beauty.
In the best posters in the world selected in a British movie magazine, "My Neighbor Totoro" and "Thief Family" were selected as the top 20.
The series of posters including the 2016 fire document "I repair cultural relics in the Forbidden City" is also designed by the Yellow Sea.
It, he selected the local as the background color of the "Ru Kiln Tianqing Glaze String Three Foot Bottle". Uniform character side shadow.
not only combines the characters and utensils, but also carefully shows the daily repair of the craftsman. Perfect the theme of "big history, small craftsmen, choosing one thing, and one life".
Huang Hai also helped Chen Kaige's "Taoist down the mountain" and designed a very eye -catching preview poster.
The poster of this ink style at that time made people feel high -level, and everyone's expectations for the movie were much higher.
has helplessly the final official version of the poster. The director still chose the star of the star, which is also the name of the bad film.
. Who will watch this movie without a star? story? Chen Kaige will not tell the story for a long time.
A good movie poster, which carries the most sincere emotion and artistic conception behind a movie, is not a simple pile of people. Essence
is to fully guide the commerciality of the film, and it can carry forward the aesthetics of the East. It is no wonder that so many people say: Basically, the movie is not worthy of his poster.
. Finally, let's enjoy the works of a few masters.