I heard that there are someone, it takes 1 million to design a movie poster. Is it true?

Huang Hai's personal influence has such a sentence in the domestic film and television industry: a good movie poster is worth 20 million box office. Movie posters constitute the first impression of movies, which has a very important role in promoting the work. Some people even pay for a movie for a poster. There is such a top movie poster designer in China: he needs to make an appointment one month in advance, and the construction period is long, the works given no longer work, and the price is 1 million. However, many big directors are still willing to spend time waiting for his work, and the audience will even enter the theater for his poster to watch a bad movie. This designer is called Huanghai, a native of Fujian, and graduated from the Department of Design of Xiamen University.
In his poster, the story of the movie itself is the focus, and the star's face is just a small part of the movie. Therefore, he designed the pioneer poster for "Finding Dragon Jue" -since the design of movie posters in 2007, Huang Hai has been doing subtraction -the use of useless corners and digging out the kernel of the movie. He thanked Jiang Wen most, because his first work was Jiang Wen's "The Sun Rising", which also laid his future design style. At that time, Jiang Wen's requirements for the poster were simple and rude: look at the feeling, without taking a photo, the material was found from the movie. After veto hundreds of designs, Huang Hai's works were at a glance by Jiang Wen. This poster is "one shot and red" at the Cannes Film Festival: a big red background, a barefoot woman, embroidered shoes hanging on the branches, and the story comes out at once. This strong visual impact and unique artistic conception made everyone impressed. He designed several other posters for the film one after another, and suddenly prestige. After that, Huang Hai's poster began to try more Chinese style. He will always study the script carefully, select the characters and materials from the stills, and then experience it at the shooting scene, carefully capture the emotions of the characters, and use the traditional Chinese elements as a visual language to the poster design.
"The Golden Age" in 2014 was invited to design posters for the "Golden Age" directed by Xu Anhua. The traces of the falling were irregular and rolled wildly, metaphorically, the heroine was quiet but quiet and peaceful. The combination of movements and quietness reflects the background of the times and the contradictions and conflicts of characters. The hostess stubbornly stands on the paper, just like the little man in the torrent of the great era. The story of the female writer Xiao Hong is vivid, and it also indicates that her life is zero.
"Huang Hai also designed five international versions, which took a total of more than half a year. After seeing the poster with strict details, Xu Anhua said" OK ", no more modification. The use of calligraphy has a strong infectious power, which is neither noisy, and can draw the finishing touch. In the poster design of Zhang Yimou's "Shadow", he only uses two colors of black and white to refine the black and white rice paper. . The whole film is carried out around the substitute and the real body. The two are both opposite and have a unified relationship, just like the shape of Tai Chi gossip -the combination of each other and is always separated. The interruption of the continuing pen and the time to collect the pen gives people a difficult feeling, which implies the characteristics of the "shadow". In the Chinese version of the Chinese version of the digital restoration "My Neighbor Totoro", Xiaomei and Xiaoyue are cheerful. The ground was running on the fluffy belly of My Neighbor Totoro, and the whole style was warm and healed. As soon as this poster came out, it caused a strong response in Japan. It was once on the hot search. Everyone praised the design of the poster than the original version. R. n In the Chinese version of the Japanese movie "Thief Family", the Huanghai uses an umbrella in combination with the classic scene of the film to form a "home" feeling. In addition to strong beauty, the movie also conveyed the film conveyed by the movie The concept of the family is vividly performed. After the director is Zhiyuhe, he praises this euphemistic oriental beauty. In the best poster of the 2018 global poster selected by a British movie magazine, "Totoro" and "Thief Family" All of the top 20 are selected.

It is true. In fact, the posters are not worthy. The valuable is creative. The money made with creativity. Good posters can really attract people. Like those advertisements, they have a lot of money.

Of course. Because movie posters can attract people to watch, it plays a very important role in the ratings of movies.