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  1. [Edit this paragraph] [Personal profile] Name: Li Houlin Birthday: 1973 (estimated) Constellation on February 10: Aquarius position: Hengxin International Diamond Institution Chairman Education: Master of Business Administration at the University of Hawaii [Edit Paragraph] [Character] Contribution] On May 15th, in the conference room of the Beijing Chinese Charity Association, Mr. Fan Baojun announced that: The famous entrepreneur Mr. Li Houlin donated 20 million yuan to the disaster relief and set up the "I DO Children's Rescue Fund". Used to rescue the affected children in the Sichuan earthquake. President Fan Baojun issued a donation certificate to Mr. Li Houlin, and also said that the donation refreshed the highest record of the total donation of children after the disaster. [Edit this paragraph] [Experience] The jewelry industry has worked for 8 years. At present, the Asian oversized Hengxin Diamond Palace, which has been managed by the Hengxin Diamond Institution, and directly participates in the performance development and expansion of the Hengxin Diamond Institution in China. Li Houlin refused to disclose his juvenile experience. According to the information, "Li Houlin was originally known as Li Weilin, a native of Jixian County, Tianjin, and there was no graduation in junior high school." In this regard, Li Houlin was not able to do it, but he then said, "If I am really a person with only elementary school culture, I can successfully operate a luxury brand now, and I think this is more worthy of reference." Some magazines also reported that Li Houlin had attended college in college It is a major related to navigation or port. Later, he worked at a import and export company to do jewelry product projects. It is certain that Li Houlin quickly accumulated his first bucket of gold when he was young. One detail was that Li Houlin claimed that he had 400 years ago, that is, 1996, at the time he was 23 years old. Li Houlin refused to disclose the specific details of his start, but he said that he had 5 years of relevant experience before entering the diamond industry in 1999. He had also done a golden business before and experienced the "business gold, making money by selling raw materials, making money, making money. The process of selling diamonds with emotions. In 1999, Li Houlin, who made money, began to consider investing. But Li Houlin eventually chose to enter the jewelry industry. His explanation was to "make a brand out." At this time, the capital that Li Houlin was able to mobilize is about 50 million. He uses 30 million yuan a year to set up a 1200 -square -meter lobby as "Hengxin" "Diamond Palace", and his opponents -Zhou Dafu and Xie Ruilin - The store is only three or fifty square meters. This bold creativity brings Li Houlin's rapid development of "Hengxin". Three years later, this "diamond palace" and "Hengxin Diamond" are widely known. According to Li Houlin's description, in the past three years, he also successfully replaced the shares of a Diamond Mine in South Africa, joined the World Diamond Association and became an important member of it. Refuse to disclose more detailed situations. He emphasized that a luxury brand has successfully achieved the successful luck now. "There is no real thing that can't be done, and some things are delicate. For example, South Africa ambassadors are my good buddies, and the relationship between South Africa and I have a good relationship with South Africa." As for the "MBA degree from the University of Hawaii", Li's explanation is that he graduated from a "management university" in Hawaii and belongs to his job. He kept emphasizing that the study of this MBA course was not helpful to him, "it is useful for some cases." [Edit this paragraph] ["Hengxin" to make a family way] In 1999, when Li Houlin was involved in the diamond industry, he faced two old brands with decades of history. What's more difficult is that in the diamond industry, the establishment and break of the brand have a long process, which requires time and capital. But at this time Li Houlin was only 50 million. If you want to rise rapidly, you can only find shortcuts. At that time, Zhou Dafu and Xie Ruilin's operating strategy was to open a lot of branches in Beijing and send diamonds to the closest place to the closer. They believe that each new store will always bring the sales of sales. But Li Houlin did not agree with this model. This is not in line with the sales characteristics of luxury goods. How many diamonds can you buy in your life? Will you care about the distance and near when you buy a diamond? You will say to your beloved person that we buy diamonds that symbolize our eternal love downstairs? Buy this kind of high -end luxury goods, do you tend to buy more quality assurance in large stores? Or is it convenient for a branch? "After some reasoning, Li Houlin believed that the journey was far away is not a necessary condition for diamond sales." This is the first breakthrough point ". More realistic, Li Houlin did not have financial resources to open a branch. The second breakthrough point was the storefront. At that time, Zhou Dafu and Xie Ruilin were both 30, fifty square meters of stores. "Selling diamonds said that it was emotional. I don't know what emotions can be set off for a 30 -square -meter store. "Li Houlin said," I want to create a very large space, use a large part of the store to express the culture and emotions contained in diamonds in a complete manner, and provide many styles and luxury services that meet the requirements of top luxury goods. "After consideration, Li Houlin rented a 1,200 -square -meter place in Beijing Oriental Plaza to do" Hengxin Diamond Palace ", and used 2/3 stores to make diamond culture. It was the "diamond palace" that advertised the luxurious "Diamond Palace caused a sensation." According to Li Houlin, with the creativity of this "Diamond Palace", he quickly received the recognition of international diamond merchants and was supported by some international consortia. Li also relied on these resources to establish a broader international background, "using the appreciation of the Chairman of the World Diamond Association to develop himself, and carry out international capital operations." Later, Li Houlin purchased mines in South Africa, set up diamond processing plants, and "Hengxin" Began to expand rapidly, and opened four branches in China, each of which was a large shop of 1200 square meters. Li Houlin's next step was to open branches in Shanghai, and to launch several sub -brands at the end of the year. According to his plan, he Hengxin later three years later. There will be 15 sub -brands, nearly 400 stores. "At that time, we must be the largest in China's diamond market. "He claimed that he had integrated the global diamond resources to operate the Chinese market," others dare not even think about it. " Diamond jewelry. The controller of the luxury brand claims that he doesn't like luxury goods, "it feels boring when you see too much." He claims that playing golf is a waste of time, and "the benefits of making friends have not wasting the disadvantages of time." And criticize the gathering of Chinese high society, "boring, all holding, not the noble in the western bones." It is some photos with the living Buddha. Li Houlin said that he was a disciple of a living Buddha, "I am a Buddhist." He said that he was appreciated by the living Buddha, because in the disciple of this living Buddha, "I am more sincere One ". There is a Buddhist temple in the office building of the Hengxin Diamond Institution, which is close to Li Houlin's office, and it is next to the corridor. Everyone sees," I do my homework every day, half an hour in the morning and evening, sometimes it can be possible to be able to do it in half of the morning and evening. Do not open, but the homework cannot be done, "Li Houlin said. Li Houlin, who was wearing three buddhas in his right hand, said that he now believes more and more believe in Buddhism." The more things you pass, the more believe. "
    remember to adopt it

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